Ed Feulner: Heritage Took New Media Age Seriously, Adapted to It

By Tony Lee | June 26, 2012 | Breitbart News

Heritage Foundation President Ed Feulner, who has just written The American Spirit: Celebrating the Virtues and Values that Make Us Great, recalled how the late Jack Kemp, whose infectious optimism was one of his inspirations, was one of the GOP’s best messengers.

Feulner said Kemp “saw what happened to some of his African-American teammates” and fought against that discrimination when he was playing football and “had the courage and the optimism” when he entered the political arena to go into minority communities to promote conservative values and entrepreneurialism. Kemp was also, according to Feulner, “never ashamed to talk about his faith, why the good lord meant something to him and his wife.”

Kemp brought many new people into the Republican Party and showed how important it was for the GOP to have effective messengers, especially when it comes to certain core principles such as “freedom, prosperity, opportunity, and maintaining civil society” that Heritage has always advocated.

Feulner noted, though, that how best to convey those core principles to the American people changes with time, and the medium through which the message is transmitted is often as important as the message or the messenger in this era. Mindful of this, the Heritage Foundation has adapted in recent years to not be left behind, as the political and media landscape today is different from that of 25 years ago when Heritage staffers had to walk policy papers physically across the street to Capitol Hill.

Read the full article here.

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